Most students can’t tell the difference between sponsored content and real news
November 22, 2016 | Uncategorized
Most students can’t tell the difference between real news articles and sponsored content, according to a study from Stanford University, raising concerns over how young people consume online media. As The Wall Street Journal reports, the study is the largest to date on how young people evaluate online media, involving 7,804 students from middle school to college. It will be published on Tuesday.
According to the study, 82 percent of students could not distinguish between a sponsored ad an an actual news article on the same website. Nearly 70 percent of middle schoolers thought they had no reason to distrust a sponsored finance article written by the CEO of a bank, and many students evaluate the trustworthiness of tweets based on their…
