Microsoft’s Windows Store has been struggling to attract developers for years now, and Microsoft is now radically overhauling how it takes a revenue cut from app developers. At Microsoft’s Build developers conference this week, the software maker is changing its Microsoft Store policies to allow developers to keep 95 percent of the revenue from their apps. This is a big change from the 70 percent that developers currently get to keep, and it’s clearly designed to encourage developers to create apps for Windows 10.

There are some catches for developers, though. The new 95 percent cap will only be available on consumer apps and not games, and Microsoft switches it to 85 percent if the company helped a developer obtain a customer through…

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