Apple issued new App Store rules earlier today, permitting game streaming services like xCloud or Stadia to exist on iOS or iPadOS with a big catch. Apple wants companies like Microsoft to individually submit their games as separate apps using its streaming tech. Microsoft and Google are free to create a “catalog”-style app that collects and links out to all of these individual apps as well.

Microsoft isn’t impressed.

“This remains a bad experience for customers,” says a Microsoft spokesperson in a statement to The Verge. “Gamers want to jump directly into a game from their curated catalog within one app just like they do with movies or songs, and not be forced to download over 100 apps to play individual games from the cloud. We’re…

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