Microsoft today announced a new initiative to let any game developer create and sell games on its Xbox platform without having to go through any of the company’s preexisting channels. The Xbox Live Creators Program, as it’s called, is designed to let an indie team or solo developer take a retail Xbox, which doubles as a dev kit, and use it to create and self-publish the title to the Xbox marketplace. Prior to today, developers had to part of an established game development or media company, or they had to apply through Microsoft’s ID@Xbox indie game program to receive self-publishing capabilities.

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