The BBC has been working with Microsoft to develop an experimental version of its popular iPlayer service. British iPlayer users can access a range of on-demand content provided by the BBC — funded by the UK’s TV License — and a new experiment is trying to guess what you’d want to watch by listening to your voice.

Using a special voiceprint, the BBC’s iPlayer service can let you log into the service with just your voice and then sit and listen for other people in the room. While it sounds a little creepy, the idea is that iPlayer can better understand if your family are in the room to suggest family-friendly content, or favorite shows based on who it identifies.

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