#linkedin used 18 million non-user e-mails to target #facebook ads
November 25, 2018 | Uncategorized
Ireland’s Data Protection Commission issued a report last week (via TechCrunch) that covered its activities during the first six months of 2018, in which it highlighted a complaint against LinkedIn. It found that the company used millions of e-mail addresses of non-LinkedIn users to target ads on Facebook.
Following a complaint against the company, the DPC conducted an audit and found that it violated data protection regulations. In a bid to grow its user base, LinkedIn “processed hashed email addresses of approximately 18 million non-LinkedIn members,” and then used them to target those individuals with ads on Facebook. As TechCrunch points out, numerous companies moved their data processing operations to Ireland prior to the…
