French fashion house Balmain is releasing its own version of Beats Powerbeats 3 Wireless earbuds and Beats Studio Wireless over-ear headphones. If you’re like me — which I hope you’re not — your mind immediately went to the Kardashians after reading “Balmain.” Congrats! You’ve successfully been conditioned to associate the two brands with each other. And, of course, keeping with the Balmain / Kardashian connection, Kylie Jenner is the face of these new Beats products. The entire landing page for the headphones is dedicated to Jenner wearing them.

I particularly like the quote Jenner provides on the page:

No matter what you’re going through, when you put on a song that you love, and that you just connect with, it can change your whole…

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