Instagram is adding a new label to better differentiate paid-for posts from regular content. The label — which features the words “Paid partnership with…” — will appear above sponsored posts and stories created by celebrities and other users promoting brands or products over the coming weeks.

The addition comes in the same week that a report claimed that 93 percent of paid-for posts made by Instagram’s most popular users were not labeled according to FTC guidelines. The report, put together by marketing firm Mediakix, looked at Instagram’s 50 most-followed accounts and found that 61 percent of sponsored posts were related to the fashion industry. BuzzFeed’s Katie Notopoulos broke this data down further, splitting the posts into four…

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