Not all of your Instagram pics are winners, and Instagram knows it. So the company has started rolling out the ability to hide your published photos, keeping them tucked away in a private section of your profile that only you can view. Photos can later be unhidden and returned to their proper place in your profile, too.

Instagram refers to the new feature as your “Archive,” and the ability to “archive” photos is starting to appear in the “…” menu where you could previously go to edit, share, and delete photos.

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