The Federal Trade Commission recently sent letters to more than 90 “influencers and marketers” warning them about disclosing when social media posts are paid for by advertisers, the agency said today in a statement.

The FTC did not name any recipients of the letters, but said the action was taken in part because of petitions by advocacy organization Public Citizen about Instagram posts. In a September 7th letter to the agency, the group noted several apparent cases of non-compliance with disclosure rules on Instagram. The letter highlighted posts by celebrities like Bella Hadid, Rihanna, and Michael Phelps. The FTC, which says this is the first time it has reached out to social media…

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