If #apple wants its headset to win, it needs to reinvent the app


Illustration by Hugo Herrera for The Verge

If Apple’s mixed reality headset is going to succeed, it’s going to be because of the apps. On Monday, Apple will take the stage at its 2023 Worldwide Developers Conference to talk about FaceTime and Apple Books and all the other cool built-in stuff you’ll be able to do with its ski goggles strapped to your face. But if it can’t get third-party developers on board, and those developers don’t figure out how to build life-changingly great stuff for those goggles, the Reality Pro (or whatever it’s called) doesn’t stand a chance.

Apple knows this better than anyone, of course. The iPhone took off when apps like Instagram and Uber showed what you could do with a camera and a GPS in your pocket. The iPad became a creative tool because creative…

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