Here’s what a Jony Ive and Marc Newson Christmas tree looks like

Tech

When Sir Jony Ive isn’t busy narrating Apple’s latest product design theories from inside of a white box, he spends his free time designing one-off products like a desk or a Leica camera. So when tasked with designing a Christmas tree for UK-based hotel Claridge’s holiday get-up, it’s no surprise that the Apple design chief took the minimalist route.

Behold, the most unlit Christmas tree of trees.

Claridge’s

No ornaments, no strings. Not even a star or a single box of present underneath.

It’s pretty fitting though: 2016 has been a rather underwhelming year so why not have a tree that’s blah as hell? But before you get mad, Ive and his design partner Marc Newson did go the extra mile by creating an entire lobby set to…

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