HBO is making Games of Thrones fans watch a block of ice melt
March 9, 2017 | Uncategorized
To build hype for Game of Thrones’ seventh season, HBO launched a Facebook Live event to reveal the premiere date. That event involved watching a block of ice melt which concealed the premiere date. That is, of course, before the stream was taken down due to technical difficulties.
Let me be extra clear about this: fans and journalists came in the tens of thousands to watch a block of ice melt for Game of Thrones.
Viewers were invited to type in FIRE to summon an offscreen flamethrower to melt the block. At one point, Bran himself (Isaac Hempstead Wright) appeared to cheer people on. And then he breathed fire.
People were confused:
I’m old enough to remember when melting a giant block of ice was how all information was disseminated….
