This week, Grindr launched Into, an online magazine that marks the app’s first step into digital publishing, Dazed reports. The content will be partly user-generated, according to Dazed, and will live alongside work by more established artists, like photographers Michael Bailey Gates and Ren Hang. The current homepage includes short posts about music videos, a guide to escaping a bad date, haircut ideas, and a video about living as a gay man in the 1980s.

As Dazed points out, this zine is just one more recent attempt by Grindr to prove its position as a lifestyle brand instead of just a “hookup app.” Earlier this month, the app launched its own emoji keyboard, and has previously dropped a menswear line.

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