One thing that Google left unannounced during its Pixel 2 launch event on October 4th is being revealed today: it’s called the Pixel Visual Core, and it is Google’s first custom system-on-a-chip (SOC) for consumer products. You can think of it as a very scaled-down and simplified, purpose-built version of Qualcomm’s Snapdragon, Samsung’s Exynos, or Apple’s A series chips. The purpose in this case? Accelerating the HDR+ camera magic that makes Pixel photos so uniquely superior to everything else on the mobile market. Google plans to use the Pixel Visual Core to make image processing on its smartphones much smoother and faster, but not only that, the Mountain View also plans to use it to open up HDR+ to third-party camera apps.

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