#google will stop scanning your Gmail messages to sell targeted ads

Tech

Google will stop its long-standing practice of scanning the contents of individual Gmail users for advertising purposes, according to a report from the Financial Times. The practice, something Google has done nearly since the launch of its email service, allows the company to digest the contents of email messages and use them to deliver targeted ads within Gmail itself.

Users are allowed to opt out, and Google also reserves the practice only for personal Gmail users and not those of corporate accounts. However, the practice has made it difficult for Google to find and retain corporate clients for its cloud services business, according to Diane Greene, Google’s cloud…

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