Google has announced a series of changes to its policies on advertising and hate speech, after several major brands pulled their ads from YouTube earlier this week. In a blog post published on Tuesday, the search company said it will give brands greater control over where their ads appear and more aggressively police “hateful, offensive and derogatory content.”

The announcement comes after an investigation from The Times of London found that ads from the UK government and some prominent companies were appearing alongside extremist YouTube videos, including clips that promoted white nationalism and homophobia. The UK government pulled its advertising from Google and YouTube following the report, and summoned the web company to the Cabinet…

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