Onstage at its big Pixel event on Thursday, Google called out Apple for not adopting RCS for better text messaging. Google didn’t say the word “Apple,” but it’s pretty obvious who the company was referring to.

“When it comes to text messages, Pixel uses RCS for enhanced media sharing and end-to-end encryption,” Google’s Brian Rakowski said at the event. “RCS is the modern industry standard for messaging, and it’s already been adopted by most of the industry. We hope every device maker gets the message and adopts RCS, making texting better for every smartphone user.”

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