#google is facing its first GDPR probe from Irish privacy regulators

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Google is the subject of its first GDPR probe from Ireland’s Data Protection Commissioner (DCP), Reuters is reporting. It’s the first major standoff between the company and its lead privacy regulator in Europe, raising difficult questions about how the ad giant handles personal data across the internet.

The probe will investigate how Google treats personal data at each stage of its ad-tracking system. Those questions originate in part from a complaint filed by the browser company Brave in September, which alleged that Google’s ad auction system constituted a data breach under GDPR rules.

“Every time a person visits a website and is shown a ‘behavioural’ ad on a website, intimate personal data that describes each visitor, and what they…

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