#google and Levi’s connected smart jacket will come out this fall and costs around $350
March 11, 2017 | Uncategorized

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The connected denim smart jacket made in partnership between Levi’s and Google’s ATAP division now has a price tag, but its release date has been pushed from this spring to the fall. The jacket, which will cost around $350 when it goes on sale, is the first commercial product containing ATAP’s Project Jacquard technology, which uses conductive fabric to turn a standard article of clothing into a connected device of sorts that can send instructions to your smartphone. Think of its functions as similar to those of a smartwatch, but less obtrusive and certainly a lot more stylish.
The news of the revised release date and the price was announced onstage at the SXSW festival here in Austin, where Levi’s global product innovation head Paul…