Mozilla’s motto is “internet for people, not profit,” however the realities of having to fund all of its ventures are forcing the company into adopting one of the web’s less human-friendly aspects: sponsored content. Having acquired read-it-later service Pocket last year, Mozilla has been populating new tabs in Firefox with Pocket reading suggestions — and those are now going to include links that an advertiser has paid for.

If you’re using Firefox’s nightly and beta builds, you might have already seen sponsored links appearing among the Pocket suggestions, and the feature will be making its way into the proper Firefox browser with the release of version 60 this month, as noted by The Register.

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