The next World Cup, set to be hosted in Russia, is still a year away, but Facebook, Twitter, and Snap Inc. are already gunning to purchase video rights from exclusive rights holder Fox Sports, according to a report from Bloomberg today. Given the global audience of the event, and its rising viewership here in the US, social media giants are eager to fashion themselves as the destination for game highlights. All three companies are reportedly prepared to pays tens of millions of dollars, Bloomberg reports.

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