Facebook today announced a series of News Feed tweaks to further decrease the reach and prevalence of clickbait on its social network. This comes after a substantial News Feed update last year that restricted the spread of clickbait and punished publishers who primarily use the tactic to trick users into tapping on a link. Now, Facebook says it will target clickbait on an individual post level and not just by analyzing the bulk posts of a page. It will also look at two distinct signals: whether a headline “withholds information or if it exaggerates information separately.”

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