Kayla Newman, the Georgia teenager who brought the internet the phrase “eyebrows on fleek” in the summer of 2014, is now crowdfunding a cosmetics line on GoFundMe, The Fader reports.

Newman (self-titled Peaches Monroee on Vine) notes that she’s currently in school for nursing, but refers to the cosmetic and hair line as her dream. The campaign, launched today, has a listed goal of $100,000.

GoFundMe is an interesting choice for Newman. Anecdotally speaking, it seems rare to see a major project completed there without some serious press or the championing of a celebrity. And GoFundMe is probably most closely associated with fundraising related to medical costs for the uninsured, a horrific state of affairs that Molly Osberg recently…

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