DirecTV Now’s $35, 100-channel plan will jump to $60 on January 9th

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DirecTV Now’s limited-time introductory $35-per-month subscription deal is going away early next month. AT&T’s website confirms that the “Go Big” package of over 100 channels will switch to its normal $60 monthly cost starting January 9th.

If you’re at all interested in the streaming TV service, you should sign up before that date — otherwise you’ll miss out on the promotional price. If you do start a DirecTV Now subscription by the 9th, you’ll be able to continue paying that $35 each month without being switched to the more expensive subscription plan. Once the limited offer ends, there will still be a $35 plan, but with significantly fewer channels:

AT&T has said that anyone who subscribes to the $35 promotion will be…

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