Comcast can no longer lie about having the ‘fastest internet in America’
February 8, 2017 | Uncategorized
Comcast has been told to stop marketing its Xfinity broadband service as the “fastest internet in America,” according to a recommendation issued today by the National Advertising Review Board (NARB). The decision came after Verizon last year raised questions about Comcast’s marketing, which specifically sought to undermine Verizon’s FiOS offering and cast Xfinity in a superior light.
The National Advertising Division (NAD), NARB’s investigative arm, found that while Comcast’s speeds at its most expensive tier were indeed faster than Verizon’s, this was not true of every Xfinity speed tier. Yet because Comcast did not make this clear in its marketing material, consumers could reasonably be led to believe that…
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