As part of Google’s ongoing effort to make ad-ridden websites more bearable, the company is introducing some new protections to Chrome. Over the next couple months, the browser will start blocking various types of annoying, unwanted redirects, where a website or ad suddenly loads a new page, either because it’s been hijacked by a bad ad or because it intentionally wants to force visitors to see one.

Google’s plan to block redirects will roll out in three parts. It’ll first start blocking ads from redirecting visitors to another site when they haven’t been clicked on. When that happens, you’ll instead see a toolbar on the page noting that a redirect has been blocked.

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