Last week, thousands of marketers, buyers, and media figures gathered in New York City for Advertising Week, a yearly industry gathering. Most of the attention was on television and print — where most of the money in the industry still goes — but Facebook was hovering ominously in the background. At one panel, aggressively titled “Will Data and Digital Resurrect TV?,” even Oprah favorite Dr. Oz got in on the action.

“I can’t say things on my show that they can say on Facebook,” Oz told the crowd. “I can’t sell children slaves on my show, but you can on the web, legally, in America. So when you see that, people start to get upset.” (In fact, placing ads involving child slavery remains illegal.)

Oz’s concerns aside, the broader anxiety…

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