Budweiser wades into immigration debate with new Super Bowl ad
February 1, 2017 | Uncategorized
Budweiser has injected itself into the debate surrounding President Donald Trump’s controversial immigration orders with a new Super Bowl ad about the company’s origins. The one-minute ad, titled “Born the Hard Way,” tells the story of how Adolphus Busch immigrated to the US from Germany in the 1800s, which led to the creation of the Anheuser-Busch brewing company (now AB InBev, the world’s largest beer company). The dramatized origin story shows Busch on a long, arduous voyage to St. Louis, where he meets Ebert Anheuser, fittingly, over a beer.
As Vox points out, Budweiser’s ad campaigns have a history of “flag-waving patriotism” — it rebranded its beer as “America” during last year’s presidential campaign — but its latest commercial…
