Can augmented reality startups stay alive even with Apple and Google creating their own AR platforms for millions of mobile devices? Blippar seems to think so. The London-based startup continues to work on its own AR engine, and it just released a new computer vision feature that it says will tag well-known physical landmarks.

Blippar’s new Landmark Recognition Feature will recognize more than 2,000 landmarks around the world, like well-known bridges, the Eiffel Tower, the Taj Mahal, and even famous sports arenas. That way, people can point their smartphones at these objects in the real world — or even images of them in 2D photos — and Blippar’s technology is supposed to identify them. It will work both within the Blippar AR app and as a…

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