AT&T’s plan to start showering customers with poentially net neutrality-violating perks is just getting started. CEO Randall Stephenson remarked today on an earnings call that his company’s streaming benefits may expand beyond DirecTV Now, according to a report from The Wrap. As it stands now, AT&T exempts data from its $35 a month streaming TV service — which launched back in November — from counting toward AT&T mobile customers’ data caps. This process, known as zero rating, is a grey area under net neutrality rules established by the Federal Communications Commission.

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