AT&T is bundling free HBO with DirecTV Now’s most expensive channel bundles
AT&T already gifted a free year of HBO to early subscribers of its DirecTV Now streaming TV service. But now the company is leveraging the premium network in another way: to entice consumers considering DirecTV Now into picking one of the more expensive channel packages. Today AT&T announced that customers on the Go Big ($60 per month) or Gotta Have It ($70) channel tiers will receive a free year of HBO at no extra cost. The credit will be applied within three bill cycles, according to the offer’s fine print.
HBO is normally a $5 add-on on top of standard programming costs, so you’re saving $60 over the course of a year with this promotion — if you’re interested in the content offered in those channel bundles. Here’s the big grid showing…
