Asos’ Style Match is like a reverse image search for shoppable clothes

Tech

Asos, one of the biggest names in fashion e-commerce, is rolling out its Style Match visual search tool globally for iOS and Android. First introduced for its iOS app in the UK last August, the feature lets users take or upload a photo to the app to find visually similar clothing styles that are available to shop. Currently, there are 85,000 products available to search through, and Asos says it’s adding 5,000 new items weekly.

In the age of style bloggers and Instagram influencers, the feature will be useful for users looking to emulate their favorite looks with affordable fast-fashion. Users can tap the camera icon in the search box to upload a screenshot from Instagram, a photo taken from a magazine, or to take a picture right from…

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