#apple’s self-driving car ambitions shrink to just software, says Bloomberg

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Apple has been typically secretive about its car initiative, code-named Project Titan, but multiple stories now suggest the company has reduced its ambitions significantly. According to a report from Bloomberg, the company is no longer attempting to build its own electric car to compete with companies like Tesla, but is instead focused on developing self-driving software it can deploy in partnership with existing carmakers.

Bloomberg‘s Mark Gurman and Alex Webb write that in recent months, hundreds of members of Apple’s 1,000-strong car team have been “reassigned, let go, or have left of their own volition.” Company executives have reportedly issued a deadline of late 2017 to decide on the car’s final direction, with this change said to…

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