When I opened up Apple’s new Clips app yesterday, as I’ve been doing for the past few days, I was greeted with the same photo-capture screen that’s prioritized in all the social “story” apps. Take a picture! Capture video! Share! Share everything! they scream at you. I added some text overlays and emoji, and fumbled my way through Live Titles, the feature that’s distinctive to Apple Clips. And eventually, I shared my Clips. But it took a while. Because Clips take a while.

After Apple first announced its Clips video-making app a couple weeks ago, a lot of people — including me — wondered whether this was the company’s attempt to grab some of the attention that’s been siphoned by social apps like Snapchat, Instagram, and Facebook. After…

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