Apple is reportedly planning to launch a new Apple TV that supports 4K content. Bloomberg reports that Apple could launch its fifth-generation Apple TV as soon as this year, with support for “more vivid colors.” That improvement in color reproduction could be related to high dynamic range (HDR), a feature that is becoming popular on consumer 4K TVs. Bloomberg’s report doesn’t provide any additional information on the upcoming Apple TV, but it does include a lot of context around Apple’s past decisions for its TV hardware.

Apple reportedly originally wanted to replace cable set-top boxes to stream live TV, and even considered bundling a games controller to compete with Xbox or PlayStation games consoles for the living room. Bloomberg r…

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