#apple sold fewer #iphones this quarter but made more per device
May 2, 2017 | Uncategorized
Apple’s second quarter earnings results are in, and the company reported iPhone sales of about 50.8 million units for a revenue figure of $33.2 billion. That’s not a big deviation from last year, in which iPhone unit sales were just 1 percent higher. But the interesting takeaway is that while unit sales decreased, revenue increased. Sure, by just 1 percent, from $32.9 billion, but the shift here means Apple is making more money on each iPhone sold than it has in years prior.
This trend may have a number of implications for the future of Apple’s iPhone business, far and away the core pillar of the entire corporation and around which every other product and service decision orbits. Critics…
