#apple reports third consecutive quarterly decline as #iphone sales continue to slow

Tech

The big story over the last six months of Apple earnings has been the dreaded decline in iPhone sales. After more than a decade of record-setting revenue growth, the company finally saw consumer demand for its flagship smartphone dip down. During the fiscal fourth quarter ended September 24, Apple continued that trend with revenue shrinking 9.8 percent to $46.9 billion and profit falling 23 percent to $9 billion from the same period one year earlier. That’s about on par with analyst expectations.

This decline was mainly driven by weak sales of the iPhone, which dropped 13 percent year over year to 45.5 million units. This drop was not offset by the improved performance of Apple’s Services division. For the full year, Apple suffered its…

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