Today is World Emoji Day, and to get in on the fun, Apple has with Memoji versions of their faces. Technically, Memoji are not the same thing as emoji. They’re Apple-exclusive characters that are made in the same style as real emoji, and they can’t be included in text or widely shared, like emoji can be, without turning them into an image. But as far as goofy promos go, we’re talking about a made-up holiday anyway, so I think it works.

What’s also interesting about this gag is that it really helps depict how Memoji are best used — and where their limits are. (The Memoji portraits also highlight just how white Apple’s leadership remains.)

There are a lot of entertaining caricatures…

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