The era of the Apple fanboy may be coming to an end. According to a survey conducted by The Verge in partnership with consulting firm Reticle Research, Apple falls squarely in the middle among Facebook, Microsoft, Google, and Amazon when it comes to inspiring passion and trust in consumers. It came in behind Google in both categories, and far behind Amazon, which led in positive responses for pretty much every category respondents were asked about.

The survey, conducted from September 28th to October 10th, included 1,520 people nationally representative of the US, based on 2016 US Census estimates. The findings suggest that Apple, while still a massively influential force in the industry, engenders less positive feelings, and in some…

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