A San Diego newspaper is partnering with GoFundMe to launch campaigns based on its own articles
July 27, 2017 | Uncategorized
Earlier this month, The San Diego Union-Tribune launched an unusual experiment: asking readers to become small-scale philanthropists. Partnering with crowdfunding platform GoFundMe, the paper began adding a small widget to its online articles, providing a link to start a fundraising campaign. “Want to make a difference?” the note asks. “A great way to help people affected by Union-Tribune stories is to start a GoFundMe.” It’s the latest sign of crowdfunding’s massive cultural influence — but does it belong in the fourth estate?
The Union-Tribune apparently approached GoFundMe about the program, which has been running since July 12th. Publisher and editor Jeff Light said that it’s supposed to be an alternative for readers who email…
