The EU’s antitrust watchdog this week fined Google €2.4 billion ($2.7 billion) for manipulating search results to favor its own shopping services over those offered by competitors. The fine is the largest antitrust penalty issued by the European Commission (EC), which gave Google 90 days to give “equal treatment” to competing services in its search results. How the company does that could have far-reaching implications for its operations across Europe, experts say, though it may be years before the issue is fully resolved.

The EC investigation stems from a 2010 complaint filed by rival online shopping services, which claimed that Google’s search engine unfairly promoted its shopping comparison product, Google Shopping, over their own….

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