Starting today, residents of the greater Phoenix metropolitan area can sign up to go for a ride in a self-driving minivan. As often as they want. For free.

Waymo, the self-driving car startup spun off from Google late last year, announced today that it’s offering its services to members of the public for the first time. Waymo is calling it an “early rider program,” intent on cataloguing how on-demand, driverless cars will factor into people’s everyday lives. Interested participants can sign up on the company’s website, and Waymo will select riders depending on the the types of trips they want to take and their willingness to use the self-driving service as their primary mode of transportation.

A Waymo test driver will be behind the…

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