Live-streaming video is a crowded marketplace, with products from the likes of Twitter and Facebook already killing off one early pioneer, Meerkat. But the co-founders of Vine seem undeterred by this (and the recent death of the app they sold to Twitter), and have launched Hype: a video app that turns live-streaming into show-and-tell.

Hype’s main selling point is that it has a bunch of multimedia features that go beyond the usual live-streaming experience. Audience members can interact with streams via polls, votes, and questions, and streamers can choose to highlight any comment in the live video itself. Streamers can also change how their video appears in the stream, putting it in different shaped windows or moving it around the…

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