Vevo wants to be the new MTV with its refined tvOS app
May 18, 2017 | Uncategorized
Vevo, the music video service most easily recognized for its presence on YouTube, is putting more faith and resources into TV. The company is today releasing a refined app for tvOS, designed to improve on its recent efforts to offer personalized music videos and original content to its users. The move comes as the service sees rapid growth on television as compared to desktop and even mobile.
Vevo’s redesigned tvOS is an evolution of the app the company debuted last year, fully in keeping with the spirit of iteration that has guided its other efforts. With this release, the app surfaces more artist content, including music videos (obviously), as well as the original shows like its Vevo Presents live performance series. In addition, the…