Match Group, a massive online dating conglomerate, acquired Hinge today in a deal that gives the company a 51 percent stake in the app. Hinge initially marketed itself as a more welcoming version of Tinder in which users could only see potential matches who shared a mutual Facebook friend. The company then redesigned its app to get rid of all swiping features and in its place let users build out full profile pages. Hinge users can answer three questions about themselves, connect their accounts to their Instagram, and also upload multiple photos, making the Hinge experience more like a full-fledged online dating site.

In a prepared quote, Mandy Ginsberg, CEO of Match Group, said, “Hinge is highly relevant particularly among urban,…

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