People are paying for Super Mario Run in surprising numbers


Nintendo has finally shone some light on the performance of its first real mobile game, Super Mario Run, and the news is surprisingly good.

As reported by The Wall Street Journal, the company says the game has been downloaded more than 78 million times worldwide, with more than 5 percent of players paying to unlock its full content. (That’s $10 in the US.) It’s an impressive conversion rate in for mobile industry, especially considering the game’s high price. Titles that charge a dollar or two usually only achieve a conversion rate of less than 5 percent, a Tokyo-based games analyst told the WSJ.

So far, Nintendo says Super Mario Run has bought in revenue of ¥6 billion or around $53 million. It’s a decent achievement, but still doesn’t…

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