Last year Oppo launched its Realme budget sub-brand in India, taking inspiration from Xiaomi’s Redmi in both name and business model. The strategy seems to have been successful. Realme was India’s third biggest smartphone brand over the Diwali shopping season, according to Counterpoint Research, while IDC figures put it in fourth place for the fourth quarter of 2018 — one place ahead of Oppo itself.

Now Realme is launching its first 2019 device, the Realme 3, and it’s another impressive exercise in managing to bring advanced features down to a super-low price point. For comparison, the Realme 1 only came out last May and didn’t even have a fingerprint sensor. But the 3 could easily pass for a flagship-level device at first glance.

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