I’m of the firm belief that the rap song describing what just happened in the film you watched — think Men in Black or Deep Blue Sea — is one of humanity’s greatest artforms. But you can’t just take that formula and apply it willy-nilly, as Moto showed this week. The company decided, in the year 2017, to release a one-minute rap video describing its 44-year corporate history. The results are… awkward.

The song was released to celebrate the anniversary of the world’s first call from a mobile phone, made on April 3rd, 1973, by Motorola engineers. The company also invented the phone on which the call was made, an impressive slice of tech history that’s described — and diminished — in a song that rhymes “cellphone” with “cellphone.”

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