It’s amazing what a powerful driver human curiosity can be. Just look at Google’s noble-minded but pretty unexciting Google Arts & Culture app — overlooked by most until it launched a feature last week that let users match their selfies to faces in famous artworks.

Now, since at least this weekend onwards, it’s been riding high as the most-downloaded free app on both iOS and Android. Heavy-hitters like Messenger and YouTube have been left in the dust. Even, uh, Sweatcoin (which apparently lets you mine cryptocurrency by walking somehow?) has fallen behind.

The app itself has been available since 2016, and offers an impressive mix of articles and…

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